Admitting the error and pulling the products is the only way to respond in such a crisis. However, is it possible to prevent the outbreak from happening at all?
Apparently neither regulators nor Maple Leaf foods took notice of similar outbreak ten years ago in the U.S., wherein the regulations could have been changed to prevent a similar event. If this outbreak could have been prevented in the first place, this places a huge question of credibility
on Maple Leaf Foods.
Was a good idea from CEO Michael McCain to post this apology? What other actions could Maple Leaf Foods take?
Stay tuned!
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